Celebrating its 20th Anniversary in 2010, EARTH ( www.earth.ac.cr ) is a private, international nonprofit university located in Costa Rica that offers an undergraduate degree in Agricultural Sciences and Natural Resources Management in order to prepare leaders with ethical values to contribute to the sustainable development of the humid tropics and to construct a prosperous and just society.
On Saturday, June 5, 2010, World Environment Day, as part of its 20th Anniversary commemoration, EARTH University will simultaneously plant at least 200,000 trees in more than 26 countries across the globe where its alumni reside.
The event, named EARTH Plants the Future, is both a symbolic and practical action to address climate change, as it represents both the hope for the future and concrete action to mitigate current emissions of greenhouse gases. As a result of the project, approximately 6,800 tons of carbon dioxide will be fixed annually.
EARTH launched the “EARTH Plants the Future” website (www.earthplantsthefuture.org). The site includes a virtual forest application that will allow visitors to plant, personalize and take care of their virtual tree(s) online.
Visitors can select up to 15 different species native to the tropics. For every 20 virtual trees planted on the site, a sponsor will donate $5 to EARTH for the planting of one real tree on the day of the event.
This application and the website are part of an aggressive social media campaign, which includes presence on social networks and blogs to attract the attention of young people who are interested in contributing to the event.
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